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We went to Whole Foods' answer to Trader Joe's to see who does it better — here's the verdict

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Whole Foods 365

  • Whole Foods 365 just opened its seventh store, its first on the East Coast.
  • 365 is Whole Foods' new chain of budget grocery stores with a special focus on private labels and lower prices.
  • The new store is in a busy part of Brooklyn and competes with nearby Trader Joe's outposts.
  • I visited the store on opening day and came away impressed.


True to its name, Whole Foods 365 is a store meant for every day of the year.

Amazon-owned Whole Foods just opened its seventh 365-branded store in the 300 Ashland building in Fort Greene, Brooklyn. I toured the 30,000-square-foot store the day it opened to take in the sights and sounds and get a feel of what is sure to be a major part of Whole Foods going forward.

Read on to see how Whole Foods 365 differs from both regular Whole Foods stores and its competitors:

SEE ALSO: 'Entire aisles are empty': Whole Foods employees reveal why stores are facing a crisis of food shortages

The new Whole Foods 365 store is in a recently developed complex sandwiched between the Brooklyn Academy of Music and the Atlantic Terminal shopping and transportation center. Its sole neighbor in the building is a new Apple Store.



Signs inside the vestibule advertise the "Friends of 365" vendors you'll find on the main floor. The cafe level will open earlier, at 7 a.m., while the rest of the store will open at 8 a.m.



The vendors are the most prominent feature of the first floor, and they're clustered like a mini food hall.



See the rest of the story at Business Insider

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