- Whole Foods 365 just opened its seventh store, its first on the East Coast.
- 365 is Whole Foods' new chain of budget grocery stores with a special focus on private labels and lower prices.
- The new store is in a busy part of Brooklyn and competes with nearby Trader Joe's outposts.
- I visited the store on opening day and came away impressed.
True to its name, Whole Foods 365 is a store meant for every day of the year.
Amazon-owned Whole Foods just opened its seventh 365-branded store in the 300 Ashland building in Fort Greene, Brooklyn. I toured the 30,000-square-foot store the day it opened to take in the sights and sounds and get a feel of what is sure to be a major part of Whole Foods going forward.
Read on to see how Whole Foods 365 differs from both regular Whole Foods stores and its competitors:
The new Whole Foods 365 store is in a recently developed complex sandwiched between the Brooklyn Academy of Music and the Atlantic Terminal shopping and transportation center. Its sole neighbor in the building is a new Apple Store.
Signs inside the vestibule advertise the "Friends of 365" vendors you'll find on the main floor. The cafe level will open earlier, at 7 a.m., while the rest of the store will open at 8 a.m.
The vendors are the most prominent feature of the first floor, and they're clustered like a mini food hall.
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