- Raising Cane's is the fastest-growing restaurant chain in the US.
- The chain has gained a loyal following by focusing on just one thing: chicken wings.
- We visited Raising Cane's ourselves and found it more than lived up to the hype.
The fastest-growing restaurant chain in the US is all about one thing: chicken fingers.
Raising Cane's increased sales by a whopping 25.9% in 2016, reaching the No. 1 spot on Nation's Restaurant News annual list of the fastest-growing chains by sales in the US last July.
The 310-location chicken-finger restaurant is taking over the nation, opening 59 new restaurants in 2016 alone. And, it has the added bonus of offering the fastest drive-thru service in the industry, according to QSR Magazine.
Fried chicken is hot right now, but Raising Cane's offers something a little bit different than chains like Chick-fil-A or KFC, thanks to its minimalist menu and focus on chicken fingers.
To see if Raising Cane's lives up to the hype, Business Insider visited a location in Charlottesville, Virginia. What we discovered was a chain with the potential to go head-to-head with the champions of the chicken industry.
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The first thing we noticed at Raising Cane's was its surprisingly minimalist menu. In contrast to much of the chicken category, Raising Cane's boasts just four options, plus a kid's combo.
Basically, there are just two questions at Raising Cane's: How many chicken fingers do you want, and how do you want 'em?
Raising Cane's locations fall between the chic minimalism of many fast-casual chains, like Panera, and the straightforward and sometimes less-than-impressive designs of fast-food locations.
See the rest of the story at Business Insider