- Dunkin' Donuts— which is now just Dunkin'— revealed its plans for the "store of the future" in early September, starting with a name change that rolled out to about 50 stores earlier this year.
- The name change is the beginning of a major rebrand that includes a new store design, new drinks, new espresso machines, and more.
- The first store of the future opened in Quincy, Massachusetts, about 20 minutes away from the brand's headquarters. Here's what it's like.
But the name change is only the beginning for Dunkin'. The Massachusetts-based coffee empire is undergoing a major rebrand that includes a new store design, drinks like nitro-infused cold brew, and digital-ordering kiosks. The rebrand also includes a focus on its new espresso, which required installing brand-new espresso machines at every store possible and conducting four- to five-hour training sessions for store managers nationwide.
The first Dunkin' store to be rebranded is located in Quincy, Massachusetts, about 20 minutes away from the brand's headquarters in Canton. The Quincy store has the new espresso machines, a mobile-order pickup station, a front-facing bakery case, an expanded grab-and-go selection, and a unique, two-lane drive-thru that caters to mobile orders.
Here's what we saw when we visited the new Dunkin' store:
Dunkin's new store is in Quincy, Massachusetts. Dunkin' Brands' vice president of strategic initiatives Dan Wheeler explained that the outside of the store was meant to feel more contemporary than most current Dunkin' stores.
The outside of the store has a sign that reads "America Runs on Dunkin'."
The most unique feature of the store is the two lane drive-thru. One lane is a traditional drive-thru, and the other is specifically for mobile orders. No other Dunkin' in the world has something similar.
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