- Dollar stores are having a moment. Dollar-store sales in the United States grew from $30.4 billion in 2010 to $45.3 billion in 2015.
- Dollar General currently has about 15,000 locations, with plans to open a further 975 stores in 2019. Comparable sales were up 2.8% at Dollar General in the third quarter.
- While not a traditional dollar store in that its products are priced up to $5, Five Below currently has 745 stores, 53 of which were opened in the most recent quarter. Five Below reported comparable sales grew by 4.8% in the third quarter of 2018.
- We shopped at Dollar General and Five Below and found that Five Below offered a superior shopping experience.
Dollar stores have been growing like crazy over the past few years.
From 2010 to 2015, dollar-store sales grew from $30.4 billion to $45.3 billion in the United States. Dollar General, Dollar Tree, and Family Dollar have all announced plans to open hundreds of stores this year.
Dollar General currently has around 15,000 locations. This year, it is on track toopen 900 stores at a rate of about three stores a day, with plans to open a further 975 stores in 2019. In the third quarter of 2018, Dollar General reported same-store sales were up 2.8%.
While not a traditional dollar store in that its products are priced up to $5, Five Below announced its own plans to grow earlier this year. Five Below reported comparable sales grew by 4.8% in the third quarter, and it opened 53 new stores, bringing its total count to 745.
One of the stores that opened was a flagship location on New York's Fifth Avenue, one of the most expensive shopping destinations in the US.
We compared what it's like to shop at the two rapidly growing dollar stores and found that one offered a far better experience. Here's the verdict:
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The Dollar General we visited was in Queens, New York.
![](http://static2.businessinsider.com/image/5ba1197ce199f319008b5f68-400-300/the-dollar-general-we-visited-was-in-queens-new-york.jpg)
In the front of the store was a table with seasonal summer products that were 40% off.
![](http://static3.businessinsider.com/image/5ba11a6d2154a3d7788b56e4-400-300/in-the-front-of-the-store-was-a-table-with-seasonal-summer-products-that-were-40-off.jpg)
Also near the front of the store was a small shelf with phone chargers that cost between $5 and 15.
![](http://static5.businessinsider.com/image/5ba13c1080eb35f5408b5985-400-300/also-near-the-front-of-the-store-was-a-small-shelf-with-phone-chargers-that-cost-between-5-and-15.jpg)
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