"I love when men come in here with big, beautiful brows that they don't know what to do with," was one of the first things brow-grooming expert Sania Vucetaj told me as I walked into her third-floor salon, Sania's Brow Bar, in the middle of Manhattan's Flatiron District.
I'll admit it: I'm one of those guys. Luckily, I was in safe hands. Sania has been grooming both men's and women's brows for nearly 25 years and has perfected her technique using only tweezers and scissors (and, for women, a brow pencil).
Sania says her technique is more precise than all others, and since she encourages full, natural brows, it's perfect for her. It also makes her the perfect brow groomer for men, as the most important thing for men is to retain masculine and natural looking brows even after grooming.
"Men want to look like they didn't have anything done to them," Sania told me. "They just want to look clean."
As many as five of her 30 to 40 daily clients are men, a number that has grown in recent months. Many of the male clients she's acquired recently are Wall Streeters, thanks in part to some exposure she got from a New York Times article, she says.
To help put her new male clients at ease, Sania has even expanded her salon and made a separate waiting-room area and chair just for them. Groomings will set you back $75 a pop, and she'll recommend you come back every six to eight weeks.
After Sania showed me her technique, it was easy to see why her clients leave ecstatic.
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Sania's Brow Bar is a serene oasis on 20th Street, close to Sixth Avenue in Manhattan's Flatiron District.
Sania is a nearly 25-year veteran of the eyebrow-grooming business, and has developed her own grooming technique using only tweezers. Waxing and even threading can look too perfect, which is "definitely a throw-off that you had something done to them," she said. The key, she says, is to make it look natural.
She sees about 30 to 40 clients a day. Some of them celebrities like Sarah Jessica Parker, Matt LeBlanc, and Tony Hale. Pictured here is the women's waiting area.
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