The idea behind New York City-based artist and designer Maayan Zilberman's newest venture, Sweet Saba, is to create "an experience that is edible."
The imaginative candy line allows her to create sweet treats in all different shapes and forms — from champagne-flavored Rolex watches, to colorful fruity sunglasses, to "party crystals," and even tiny mixtapes.
In just the past couple of months, Zilberman has been busy filling orders for high-profile clients (whose identities she can't reveal until they begin Instagramming her products), providing sweet treats at W's Golden Globes party, and keeping her pop-up shop at Fort Gansevoort in Manhattan running smoothly.
We got to talk to Zilberman about Sweet Saba's many different flavors, as well as the process behind her beautiful confections.
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The idea behind the Sweet Saba pop-up shop at Fort Gansevoort was to create a line of candy that looked like crystals. "What's special about crystals and rocks is that they are each unique — and I wanted each of these candies to be one of a kind," Zilberman told Business Insider.
"I like to think of Sweet Saba as a candy company for adults," Zilberman said. The candies are nostalgic in both the objects they imitate and in their fun flavors.
Flavors she has created with the help of a food technologist include turmeric, charred mint, olive oil, and bacon.
See the rest of the story at Business Insider