The Wahlberg brothers are taking quite a gamble.
The Boston-based better-burger chain Wahlburgers has announced plans to expand rapidly in the next decade, inking agreements to open 118 new locations.
That's a huge jump from the seven locations open now — it seems there's quite a bit of faith in the better-burger segment.
The chain began outside of the Wahlbergs' hometown of Boston in 2011, across the street from classically trained chef Paul Wahlberg's fine-dining spot.
With Paul's 30 years' worth of culinary expertise, Wahlburgers deftly enters the arena of the chef-driven better-burger empires to take on Shake Shack — all while trying to dodge issues that often arise with big celebrity-themed concepts.
As more buzz builds around the chain and its expansion plans, I headed to the Boston location to see if the hype is deserved:
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On a recent trip to Boston, I visited the Wahlburgers location in the Fenway neighborhood, just a stone's throw from historic Fenway Park.
This location has a quick-service area and a sit-down, full-service section and bar, seen here.
I decided to go for the quick-service option in the front. You order at the counter like any other fast-casual eatery. So far, so good.
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