McDonald's dark days are over.
The company's turnaround plan implemented last year has taken hold — restaurant sales are soaring and the chain soundly beat estimates for first-quarter earnings.
McDonald's has introduced all-day breakfast and a new McPick 2 value menu as part of the change.
But another facet of the face-lift is a huge leap in quality: the "Create Your Taste" custom-burger option.
Locations nationwide now have touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces, and unique toppings.
Is it enough to restore McDonald's burger clout in the face of better burger chains like Shake Shack? We took a closer look.
SEE ALSO: McDonald's is making its biggest ever change to the Big Mac
You can order anything off the menu from the touch-screen kiosks as you would at the counter — but the Create Your Taste burger can only be ordered from the kiosks, not at the register. Also, no cash or coupons at the kiosks. Better have a card handy.
The kiosk gives you the choice of the quarter-pound burger or the one-third pound burger to start — although now, there's often a custom chicken sandwich option as well, either grilled or fried. You can add as many patties as you'd like for an additional charge. And of course, bacon is a must-have option.
There's a decent number of choices. There are four types of cheese from which to choose, and several bun options. You can even make your burger a lettuce wrap – although I wouldn't recommend it.
See the rest of the story at Business Insider