On one of my earliest visits to the Bay Area, where I now live, friends and coworkers urged me to check out the Mission District, a bustling Latino neighborhood famed for its oversized burritos, arts scene, and activism.
The word "hipster" may have originated in Brooklyn, but the Mission has co-opted it and taken it to a new level. The neighborhood is abundant in beards, denim shirts, artisanal cheeses, bicycles, and overpriced lattés.
The Mission hasn't always been such a spectacle. The tech boom of the 1990s brought an influx of tech workers to the Bay Area, which put a squeeze on the lower and middle-class communities already living here.
San Francisco also put provisions in place to stunt new housing developments, driving rent prices even higher. The Mission became one of the most expensive neighborhoods in the most expensive rental market in the US.
Take a look to see how the transformation is playing out.
The tech sector created more than 34,900 jobs in the Bay Area between spring 2015 and March. Many IT gurus turned to the Mission in search of cool, central housing.
Source: Mercury News
Their arrival combined with the city's detrimental zoning laws is changing the fabric of the Mission, a vibrant Latino neighborhood. The hipsters have come.
I spent a day gallivanting between S. Van Ness Avenue and Dolores Street, talking to local business owners and witnessing the earthy-crunchy yuppie invasion firsthand.
See the rest of the story at Business Insider