With over 13,000 attendees, 100 craft beers to try, and a plethora of delicious bacon treats, the national touring Bacon and Beer Classic has become one of the most popular food and drink festivals in the US. The festival is hosted by the large-scale-event planning company Cannonball Productions, based in New York City.
After studying journalism and sociology at the University of Wisconsin at Madison, entrepreneur Kate Levenstien shortly discovered that she had a different passion — event planning. This soon sparked an idea, and at the age of 26, Levenstien started her own successful event planning company, Cannonball Productions.
Cannonball Productions is about to celebrate its third anniversary. Below, take a tour of its New York City office and see Levenstien in action.
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Right after she graduated from college, Levenstien got a job at 'The Oprah Winfrey Show' on the booking and productions team for its last two seasons. Once that show ended, she made her way over to LivingSocial, where she managed the live-entertainment team.
LivingSocial shortly pulled the plug on its live-events team, and Levenstien was out of a job. 'When I was looking for jobs, there was really nothing that stood out to me,' she told Business Insider. 'I had ideas that I had just pitched to LivingSocial that were never completed, so I really had a level of interest in seeing those through. A couple of companies wanted to bring me on full time, but I reversed it and brought them on as clients [with my own company].'
Losing her job could have been awful, but Levenstien saw it as an opportunity. She soon realized that she wanted to run her own event planning company. 'I loved my job at LivingSocial, and I wouldn’t have left, but given the fact that there wasn’t really an option, it was the perfect time in the crossroads, and work and life just matched up,' she said.
See the rest of the story at Business Insider