The fast-casual dining craze is in full swing, with restaurants of nearly every cuisine popping up.
But Indian food, despite being absolutely delicious, makes up only a sliver of "ethnic food sales"according to The Washington Post.
Enter Indikitch, the Manhattan-based Indian eatery that's causing quite a stir.
Based on the fast-casual service model similar to Chipotle, their first location in Flatiron opened in January 2014, and Indikitch expanded to a midtown Manhattan location in May.
The restaurant prides itself on its all-natural, GMO-free ingredients and scratch kitchen where the food is made in front of the customer.
Having experienced — and loved — authentic Indian cooking my whole childhood at my best friend's house, I decided to give Indikitch a try and see if this fast casual experiment can bring aromatic Indian cuisine to the masses.
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The restaurant has two locations at the moment — one in midtown Manhattan, and this location at 25 West 23rd St., near the Business Insider office in Flatiron.
The decor and setup is pretty standard fast-casual fare, taking a clear example from Chipotle and similar spots.
The menu is visible everywhere — flags, posters, and on paper — which is nice, because there are a lot of choices to make.
See the rest of the story at Business Insider
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